Marketing Campaigns You Can Run Tomorrow
The strongest advocate for a local newspaper is the local newspaper itself. Reminding advertisers, readers, and voters of what a newspaper delivers is part of the job - and the part that often gets pushed aside.
America's Newspapers produces ready-to-run print and digital campaigns members can download and use at no cost. Each one includes print ads with space for your logo and matching social media graphics.
To access these campaigns, visit the America's Newspapers Resource Center. You'll find these ads along with other valuable materials.
Visit the Resource Center
Position Your Newspaper as the Election Authority
Voters are looking for credible election information. Make sure they know where to find it. The Vote campaign runs print and digital ads reminding readers that the most reliable coverage of candidates, ballot measures, and local races comes from their newspaper - not their social feed.
Run the ads in your own pages, share them on social, or hand them to your sales team to pitch election-cycle advertisers.
To access this campaign, visit the America's Newspapers Resource Center, where you'll find these ads along with other valuable materials.
Visit the Resource CenterTie Your Newspaper to the Shop Local Movement
Local businesses and local newspapers are part of the same fabric. The Read Local campaign makes that connection explicit and ties your subscription drive to a message your community already supports.
Run the ads in your own pages, share them across social, or use them as part of a co-promotion with your local merchants and chamber. The print ads include space for your subscription URL or QR code.
To access this campaign, visit the America's Newspapers Resource Center, where you'll find these ads along with other valuable materials.
Visit the Resource CenterMobilize Readers to Protect Public Notices
Public notices are under legislative pressure in state capitols across the country. When these laws change, readers lose. The Public Notices campaign goes directly to your community with a clear ask: contact state legislators and tell them public notices belong in newspapers.
Run the ads in your own pages or share them across social during your state's legislative session. Reader voices are what move legislators, and these ads build that awareness fast.
To access this campaign, visit the America's Newspapers Resource Center, where you'll find these ads along with other valuable materials.
Visit the Resource Center