Industry-Leading Market Research, Built for Local Newspapers
America's Newspapers Foundation invests in national, independently conducted research — fielded by Coda Ventures and packaged for the conversations that matter: board presentations, sales pitches, advocacy meetings, and editorial strategy.
Every study. Full findings. Ready to use.
National studies with third-party methodology behind every number — and materials your team can put to work today.
Local News Study
How Americans consume local news: who reads, where they read, why they read, and what they want more of — across every generation and every platform.
Trust in Media Study
Why Americans trust local newspapers over national outlets and social media — and the transparency and ethics that earn that trust, year after year.
Shopper & Ad Effectiveness Study
The sales engine: shopper behavior across 70 retail categories, plus ready-made sales sheets your reps can hand to an advertiser this week.
Election 2026 Brief
Voter trust, local-race influence, and the editorial-plus-advertising strategy for the 2026 cycle — built from the research, ready to execute.
The Resource Center
Your members-only library — every Foundation study, the marketing toolkits, and ready-to-use sales sheets for 70 retail segments, each one built to prove the power and effectiveness of local newspapers to the advertisers in your market.
Enter the Resource CenterThe numbers that make the case
One research library. Three ways to put it to work.
About This Research Program
The Foundation invests in national, independently conducted research so local newspapers have the data to make their case. Every study is fielded by a third-party research firm, weighted to the U.S. population, and released with full methodology — because the strongest argument for local newspapers is the truth, measured.
Put the research to work
Members get full access to every study, presentation deck, and sales sheet. Not a member or not sure? Email us and we'll get you set up.