Maximize Your Local Market Sales with
​America’s Newspapers New Research

​Local newspapers are the most effective advertising platform for many local businesses, and the latest research from America’s Newspapers confirms it!  
 
Join us on Tuesday, September 17th at noon EDT and learn more about America’s Newspapers Newspaper Effectiveness Study, an essential resource for local sales teams to engage with local advertisers. 
 
This comprehensive research compares the impact of local newspapers against other media such as TV, radio, social media, and more, highlighting the unique strengths of newspaper advertising in today’s dynamic market.

This webinar is designed specifically for sales leaders, managers, and sales teams. It’s your chance to gain a competitive edge in local advertising.  You must be from a newspaper organization to participate.
Industry experts Marianne Grogan of Coda Ventures and Dee Evans of Advantage Newspaper Consultants will lead you through how to use the research information and how to put it into action now to gain new business.

Webinar Highlights:
  • Deep Dive into the Research: Understand the critical details of the study, how to use the sales sheets and how to apply these insights to boost your local advertising strategies!
  • Find the Best Targets NOW!: Discover the most lucrative segments to focus on and receive a step-by-step roadmap to finding your best targets.  This month will focus on auto aftermarket, home improvement and home furnishings!
  • Monthly Updates, Newsletters and More: Don’t miss out on future webinars where new segments will be introduced each month, ensuring you stay ahead with refreshed knowledge on utilizing this valuable data.  You just need to register once to attend!​

Register for the Webinar and Access to the Resource Center

Register for the September 17th webinar and get first access to the sales materials from the Newspaper Advertising Effectiveness Study - 70 retail categories in total.  Plus, you'll have access to other reports, campaigns and training as it is released.  You only have to register once to set up your personal account and will automatically be included in the monthly webinars and new releases.   

Can't make the webinar?  Register and you'll get access to the Resource Center and get the video of the webinar!

Sales executives, managers and leaders should register individually and your organization must be an active member of America's Newspapers to have access to all the information.  Not sure if you're a member, email us at [email protected].  

Local Newspapers:
​Trusted.
Relied On.
The Most Effective Local Advertising Source.

  • Newspapers Lead in Trust and Reliability: An impressive 83% of American adults say that newspaper advertising is important, with local newspapers being the most reliable and useful source for local information compared to other media platforms!​​
  • Deliver Advertisers Results: More than half of American adults use newspaper advertising to help them decide on what brands, products, and services to buy​. This highlights the significant role newspapers play in influencing purchasing decisions at the local level.
  • Highly Engaged and Take Action: Local newspaper readers are highly engaged, with 86% taking action after seeing an advertisement. This includes searching online for more information, visiting the advertiser's website, or even making a purchase, demonstrating the direct impact of newspaper advertising on consumer behavior.