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The Resource Center

The members-only library for America's Newspapers. It holds the association's national research and the marketing materials built from it — including ready-to-use sales sheets for 70 retail segments — in one place your team can access anytime.

Enter the Resource Center
70 retail-segment sales sheets · 3 national studies · Marketing materials
Overview

What's in the Resource Center

The Resource Center is the members-only library for America's Newspapers. It collects the association's research and the marketing materials built from it, so members can find and use them in one place.

Ready-to-use sales sheets

One-page sheets for 70 retail and service segments, from automotive and home services to healthcare and dining. Each covers a category your sales team already calls on.

Backed by national research

Every sheet draws on independent research conducted by Coda Ventures, fielded nationally and weighted to the U.S. population. The numbers are documented and sourced.

Made to localize

The sheets carry national data. Add your own circulation, rates, and masthead so the information reflects your market.

In one place, kept current

Sales sheets, the three research studies, and marketing materials sit together in a single members-only library, updated as new research is released.

Sales Sheets

Sales sheets for 70 retail segments

70 retail and service segments, each with its own one-page sales sheet

Each segment has a one-page sales sheet summarizing how local newspapers reach and influence shoppers in that category, based on the Shopping and Ad Study. The categories are grouped below.

Automotive
  • New & Used Vehicles
  • Auto Repair & Service
  • Tires & Batteries
  • Auto Parts & Aftermarket
  • Motorcycles & Powersports
  • RVs & Campers
Home Improvement
  • Remodeling & Renovation
  • Roofing
  • Windows & Doors
  • Flooring & Carpet
  • Painting & Siding
  • Decks, Patios & Pools
Home Services
  • HVAC
  • Plumbing
  • Electrical
  • Pest Control
  • Landscaping & Lawn Care
  • Cleaning Services
  • Gutter Service
Healthcare
  • Dentists
  • Eye Care & Optical
  • Urgent Care
  • Dermatology
  • Physical Therapy
  • Hearing & Audiology
  • Women's Health
Retail & Shopping
  • Grocery
  • Hardware Stores
  • Furniture
  • Appliances
  • Jewelry
  • Garden Centers
  • Home Décor
Dining & Hospitality
  • Quick-Service Restaurants
  • Fine Dining
  • Local Eateries & Cafés
Professional Services
  • Insurance
  • Financial Planning
  • Accounting & Tax
  • Attorneys
  • Funeral & Cemetery
Real Estate
  • Home Buying & Selling
  • Realtors & Agents
  • Senior & Assisted Living
Pets
  • Veterinary
  • Pet Supplies & Grooming
A sample of the 46+ categories inside. The full library of 70 segments lives in the Resource Center.
Also Included

Beyond the sales sheets

70
Retail-segment sales sheets
A one-page sheet for each category, summarizing newspaper reach and ad effectiveness for that segment.
3
National research studies
Local News, Trust in Media, and the Shopping & Ad Study — full decks, data, and executive summaries.
Marketing materials
House ads, presentation assets, and campaign elements that members can localize and use.

Access the Resource Center

Members of America's Newspapers have full access to the library — every study, every sales sheet, and the marketing materials. Sign in to browse and download.

Enter the Resource Center
Not a member yet? Email [email protected] to get access.
The Resource Center · A members-only resource from America's Newspapers · Research conducted by Coda Ventures