Applications Now Accepted
FAQs
1. What is the America’s Newspapers Sales Academy?
The America’s Newspapers Sales Academy is a year-long program designed to help sales leaders and managers at small to midsize, family-owned newspapers develop the skills and strategies needed to grow revenue across both print and digital platforms. The program includes a high-impact kickoff session at the 2025 Mega Conference in Orlando, followed by monthly virtual sessions throughout the year.
2. Who should participate in the Sales Academy?
The program is ideal for sales managers, team leaders, and business development professionals in small to midsize newspaper markets. Whether you are an experienced leader looking to refine your strategies or an emerging leader eager to build new skills, this academy provides the tools to drive both revenue growth and team success. Participants must be part of an organization that is an active member of America's Newspapers.
3. What will participants learn in the Sales Academy?
Participants will gain expertise in several key areas, including:
4. How is the program structured?
The program begins with a kickoff session at the 2025 Mega Conference in Orlando, where participants will learn core leadership strategies and revenue growth techniques. Following this, there will be monthly virtual sessions that delve deeper into each of the topics covered during the opening session, offering ongoing support and actionable tools for sales leaders to implement in their daily work.
Each session will be led by a proven industry professional with experience and a track record of success.
5. When does the program begin? Do I have to participate in the in-person session to participate.
The program begins with the kickoff session at the 2025 Mega Conference in Orlando. The monthly virtual sessions will follow, providing ongoing learning opportunities throughout the year.
Attendance at the in-person session is required to participate in the program. The kickoff session will lay an important foundation that the rest of the program will build on.
6. What are the actionable takeaways from the program?
Each session of the Sales Academy provides participants with practical tools and templates they can use immediately. Some examples include:
7. How will this program benefit my newspaper?
By participating in the Sales Academy, sales leaders will acquire the skills needed to increase revenue, improve team performance, and adapt to industry changes. This program is designed to help newspapers maximize their revenue potential across both print and digital channels, ensuring long-term sustainability and growth.
8. How do I nominate someone to participate?
To nominate a team member, complete the application and provide the information on individual you'd like to nominate. We encourage you to identify a sales leader who would benefit from the program and can contribute to the overall success of your organization. Self nominations are also accepted, but must be approved by your publisher
9. Is there a cost to participate in the Sales Academy?
The cost to participate in the Academy is $250, including the opening in-person session in Orlando. Participants who complete the program (attend the in-person session and participate in at least 75% of all sessions) will receive certification and are eligible to receive a stipend of $500 at the conclusion to help defray their expenses. Your organization must be a current member of America’s Newspapers.
Mega-Conference attendees receive complimentary registration to the Academy. However, you still must submit your application to attend.
10. How will the program help with team development?
In addition to revenue strategies, the Sales Academy focuses on leadership development. Participants will learn how to coach their sales teams, set realistic goals, foster a culture of accountability, and leverage data to track performance—all critical components for long-term success.
For any additional questions, email us at [email protected]. We look forward to seeing your sales leaders excel in this program!
1. What is the America’s Newspapers Sales Academy?
The America’s Newspapers Sales Academy is a year-long program designed to help sales leaders and managers at small to midsize, family-owned newspapers develop the skills and strategies needed to grow revenue across both print and digital platforms. The program includes a high-impact kickoff session at the 2025 Mega Conference in Orlando, followed by monthly virtual sessions throughout the year.
2. Who should participate in the Sales Academy?
The program is ideal for sales managers, team leaders, and business development professionals in small to midsize newspaper markets. Whether you are an experienced leader looking to refine your strategies or an emerging leader eager to build new skills, this academy provides the tools to drive both revenue growth and team success. Participants must be part of an organization that is an active member of America's Newspapers.
3. What will participants learn in the Sales Academy?
Participants will gain expertise in several key areas, including:
- Balancing print and digital product sales.
- Driving revenue with cross-platform bundling.
- Building and leading high-performance sales teams.
- Overcoming sales objections using data and research.
- Using analytics to set and achieve sales goals.
4. How is the program structured?
The program begins with a kickoff session at the 2025 Mega Conference in Orlando, where participants will learn core leadership strategies and revenue growth techniques. Following this, there will be monthly virtual sessions that delve deeper into each of the topics covered during the opening session, offering ongoing support and actionable tools for sales leaders to implement in their daily work.
Each session will be led by a proven industry professional with experience and a track record of success.
5. When does the program begin? Do I have to participate in the in-person session to participate.
The program begins with the kickoff session at the 2025 Mega Conference in Orlando. The monthly virtual sessions will follow, providing ongoing learning opportunities throughout the year.
Attendance at the in-person session is required to participate in the program. The kickoff session will lay an important foundation that the rest of the program will build on.
6. What are the actionable takeaways from the program?
Each session of the Sales Academy provides participants with practical tools and templates they can use immediately. Some examples include:
- Leadership Action Plans to improve team management and revenue strategies.
- Revenue Growth Blueprint templates for cross-platform bundling.
- Team Coaching Toolkits for performance tracking and development.
- Sales Objection Playbooks for overcoming client pushback.
- Goal-setting dashboards for tracking progress and identifying opportunities.
7. How will this program benefit my newspaper?
By participating in the Sales Academy, sales leaders will acquire the skills needed to increase revenue, improve team performance, and adapt to industry changes. This program is designed to help newspapers maximize their revenue potential across both print and digital channels, ensuring long-term sustainability and growth.
8. How do I nominate someone to participate?
To nominate a team member, complete the application and provide the information on individual you'd like to nominate. We encourage you to identify a sales leader who would benefit from the program and can contribute to the overall success of your organization. Self nominations are also accepted, but must be approved by your publisher
9. Is there a cost to participate in the Sales Academy?
The cost to participate in the Academy is $250, including the opening in-person session in Orlando. Participants who complete the program (attend the in-person session and participate in at least 75% of all sessions) will receive certification and are eligible to receive a stipend of $500 at the conclusion to help defray their expenses. Your organization must be a current member of America’s Newspapers.
Mega-Conference attendees receive complimentary registration to the Academy. However, you still must submit your application to attend.
10. How will the program help with team development?
In addition to revenue strategies, the Sales Academy focuses on leadership development. Participants will learn how to coach their sales teams, set realistic goals, foster a culture of accountability, and leverage data to track performance—all critical components for long-term success.
For any additional questions, email us at [email protected]. We look forward to seeing your sales leaders excel in this program!