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2024 SLC Sponsors |
Download the PowerPoint's from SLC
| spokane_review_-_comma_rob_curley.pdf |
| tangible_revenue_ideas_to_take_home.pdf |
| talent_trends_in_publishing_and_digital.pdf |
| ai_impact_on_structure.pdf |
| trust_in_media_presentationslc_.pdf |
From the Senior Leadership Conference
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Talent trends in publishing and digital
Robert Hawthorne discusses recruitment and retention trends at Senior Leadership Conference CINDY DURHAM | AMERICA'S NEWSPAPERS Robert Hawthorne, president of Hawthorne Search, a national recruiting firm that has worked in the publishing and advertising space for 20-plus years, gave attendees at the America's Newspapers Senior Leadership Conference an insider's look at what their staffs are thinking, including their fears, their goals, what drives them and more. |
Thank You to Our Sponsors
Sessions Include:
Sunday, October 20
5:30 - 6:30 p.m. - Senior Leadership Opening Reception
8:00 - 11:00 p.m. - America's Newspapers Gathering Place
Join us at Lamar's Sporting Club, one of Charleston's premier venues, for a night of networking, celebration, and unforgettable fun. This is the perfect way to unwind and connect with fellow attendees
Monday, October 21
All meetings located in the Grand Magnolia Ballroom in Sterling Hall
8:00 - 9:00 a.m - Breakfast
9:00 - 9:15 a.m. - Welcome
9:15 - 10:00 a.m. - The New Newspaper Might Be More Old School Than Anyone Imagined!
Rob Curley, editor at the Spokesman Review, leads the conversation on the evolving landscape of structure models in the industry, focusing on nonprofit versus for-profit approaches. This session will explore how local newspapers are building sustainable philanthropic efforts and the emergence of hybrid structures that maximize subscription models and community support. No matter where your organization is on the journey, this session will help you understand the strategic implications and potential benefits of building a nonprofit or for-profit path for your organization.
10:00 - 11:00 a.m. - Strategies and Challenges of Market Expansion
Expanding our operation into new markets can lead to significant growth and efficiencies. This session will cover both the acquisition of legacy brands and the launch of fresh brands, providing a comprehensive overview of the pros and cons of each approach. Featuring industry experts, the discussion will draw on their experiences and insights to highlight effective strategies for market expansion and help you determine if it's the right strategy for your operation.
11:00. -11:15 a.m. - Break with Sponsors
11:15 - 12:30 p.m. - Tech Connect with Solutions Partners
Tech Connect is a unique, interactive session where you can engage directly with the leading companies that are driving innovation in the newspaper industry. As part of small groups, you’ll have the chance to dive deep into discussions that matter, exchange ideas with your peers and learn directly from experts who understand the challenges and opportunities that newspaper publishers face.
12:45 - 1:45 p.m. - Senior Leadership Awards Luncheon
2:00 - 2:45 p.m. - AI's Impact on Organizational Structure and Staffing
AI is having a transformative impact on organizational structure and staffing decisions and is reshaping the roles of publishers and senior leaders, leading to a reevaluation of job responsibilities. The session also delves into the strategic choices between outsourcing and in-sourcing, offering insights from both small and large organizations. An expert panel will provide some current examples and look to the future on how AI is redefining the workforce and some effective strategies to navigate these changes successfully.
2:45 - 3:30 p.m. - Recruitment and Retention Trends Within the Industry
Stay ahead of the curve and discover the latest trends in recruitment and retention within the industry. Robert Hawthorne will present findings from his annual study, offering valuable data and analysis on current hiring practices, employee retention strategies, and emerging trends. Gain a deeper understanding of the challenges and opportunities in attracting and retaining top talent, and learn practical tips to enhance your organization's workforce strategy.
3:30 - 3:50 p.m. - Break with Sponsors
3:50- 4:30 p.m. - Tangible Revenue Ideas to Take Home
Discover actionable strategies that drive real results at the Tangible Revenue Ideas to Take Home session. Tailored for newspaper publishers and executives, this session is packed with practical revenue-generating ideas you can implement immediately to boost your bottom line.
4:30 - 5:15 p.m. - America’s Newspaper Research: The Trust Study and Local Advertising Effectiveness
Gain exclusive access to fresh insights and practical tools from America’s Newspapers. This session will highlight two essential research studies, conducted by trusted research partner Coda Ventures, offering data that can help newspapers sharpen their competitive edge.
5:30 - 6:30 p.m. - Senior Leadership Reception
8:00 - 11:00 p.m. - America's Newspapers Gathering Place
Join us at Lamar's Sporting Club, one of Charleston's premier venues, for a night of networking, celebration, and unforgettable fun. This is the perfect way to unwind and connect with fellow attendees
Tuesday, October 22
All meetings located in the Grand Magnolia Ballroom in Sterling Hall
8:00 - 9:00 a.m. - Breakfast
9:00 - 9:15 a.m. - America’s Newspapers Annual Business Meeting
9:15 - 10:00 a.m. - Legislative and Judicial Update
10:00 - 10:45 a.m. - Evolving News Consumption, Driving Traffic, and Diversifying Revenue Models
Explore the shifting landscape of news consumption and its impact on traffic and revenue in this insightful panel discussion. The session will cover the recent decline in search traffic caused by algorithm changes and the growth of AI-generated content. Strategies for adaptation will be highlighted, focusing on diversifying platforms, increasing video content, and boosting direct traffic. Additionally, the discussion will address the importance of rethinking key performance indicators and revenue models to remain competitive. Gain valuable insights and practical solutions for navigating these challenges effectively.
10:45 - 11:00 a.m. - Break with Sponsors
11:00 - 12:15 p.m. - Senior Leadership Idea Exchange
Connect with speakers from the conference and other newspaper executives in a fast-paced, high-energy wrap-up to the conference.
12:15 p.m. - Buffet Lunch
1:00 p.m. - Adjourn
5:30 - 6:30 p.m. - Senior Leadership Opening Reception
- Pour Taproom Charleston (located in the Hyatt Place)
8:00 - 11:00 p.m. - America's Newspapers Gathering Place
Join us at Lamar's Sporting Club, one of Charleston's premier venues, for a night of networking, celebration, and unforgettable fun. This is the perfect way to unwind and connect with fellow attendees
- Lamar's Sporting Club, located just outside the Hyatt Place
Monday, October 21
All meetings located in the Grand Magnolia Ballroom in Sterling Hall
8:00 - 9:00 a.m - Breakfast
9:00 - 9:15 a.m. - Welcome
9:15 - 10:00 a.m. - The New Newspaper Might Be More Old School Than Anyone Imagined!
Rob Curley, editor at the Spokesman Review, leads the conversation on the evolving landscape of structure models in the industry, focusing on nonprofit versus for-profit approaches. This session will explore how local newspapers are building sustainable philanthropic efforts and the emergence of hybrid structures that maximize subscription models and community support. No matter where your organization is on the journey, this session will help you understand the strategic implications and potential benefits of building a nonprofit or for-profit path for your organization.
- Rob Curley, Editor, Spokesman Review
10:00 - 11:00 a.m. - Strategies and Challenges of Market Expansion
Expanding our operation into new markets can lead to significant growth and efficiencies. This session will cover both the acquisition of legacy brands and the launch of fresh brands, providing a comprehensive overview of the pros and cons of each approach. Featuring industry experts, the discussion will draw on their experiences and insights to highlight effective strategies for market expansion and help you determine if it's the right strategy for your operation.
- Judi Terzotis, CEO, Georges Media
- Chris Reen, President and CEO, Clarity Media Group
- Jamie Paxton, President and CEO, Paxton Media Group
- Tim Prince, President and CEO, Carpenter Newsmedia
- David Grant, BlueEngine Cooperative
- P.J. Browning, President/Publisher, The Post and Courier
11:00. -11:15 a.m. - Break with Sponsors
11:15 - 12:30 p.m. - Tech Connect with Solutions Partners
Tech Connect is a unique, interactive session where you can engage directly with the leading companies that are driving innovation in the newspaper industry. As part of small groups, you’ll have the chance to dive deep into discussions that matter, exchange ideas with your peers and learn directly from experts who understand the challenges and opportunities that newspaper publishers face.
12:45 - 1:45 p.m. - Senior Leadership Awards Luncheon
- Carmage Walls Commentary Prize
- Inland Press Foundation Distinguished Service Award
- Frank W. Mayborn Leadership Award
2:00 - 2:45 p.m. - AI's Impact on Organizational Structure and Staffing
AI is having a transformative impact on organizational structure and staffing decisions and is reshaping the roles of publishers and senior leaders, leading to a reevaluation of job responsibilities. The session also delves into the strategic choices between outsourcing and in-sourcing, offering insights from both small and large organizations. An expert panel will provide some current examples and look to the future on how AI is redefining the workforce and some effective strategies to navigate these changes successfully.
- Jay Horton, President, digital division, WEHCO Media
- Chase Heatherly, Chief revenue officer, The Post and Courier
2:45 - 3:30 p.m. - Recruitment and Retention Trends Within the Industry
Stay ahead of the curve and discover the latest trends in recruitment and retention within the industry. Robert Hawthorne will present findings from his annual study, offering valuable data and analysis on current hiring practices, employee retention strategies, and emerging trends. Gain a deeper understanding of the challenges and opportunities in attracting and retaining top talent, and learn practical tips to enhance your organization's workforce strategy.
- Robert Hawthorne, CEO, Hawthorne Search
3:30 - 3:50 p.m. - Break with Sponsors
3:50- 4:30 p.m. - Tangible Revenue Ideas to Take Home
Discover actionable strategies that drive real results at the Tangible Revenue Ideas to Take Home session. Tailored for newspaper publishers and executives, this session is packed with practical revenue-generating ideas you can implement immediately to boost your bottom line.
- Alisha Owens, Vice president of revenue, The Post and Courier
4:30 - 5:15 p.m. - America’s Newspaper Research: The Trust Study and Local Advertising Effectiveness
Gain exclusive access to fresh insights and practical tools from America’s Newspapers. This session will highlight two essential research studies, conducted by trusted research partner Coda Ventures, offering data that can help newspapers sharpen their competitive edge.
- Greg Watson, CMO, America's Newspapers
- Marianne Grogan, President, Coda Ventures
5:30 - 6:30 p.m. - Senior Leadership Reception
- Pour Taproom Charleston (located in the Hyatt Place)
8:00 - 11:00 p.m. - America's Newspapers Gathering Place
Join us at Lamar's Sporting Club, one of Charleston's premier venues, for a night of networking, celebration, and unforgettable fun. This is the perfect way to unwind and connect with fellow attendees
- Lamar's Sporting Club, located just outside the Hyatt Place
Tuesday, October 22
All meetings located in the Grand Magnolia Ballroom in Sterling Hall
8:00 - 9:00 a.m. - Breakfast
9:00 - 9:15 a.m. - America’s Newspapers Annual Business Meeting
9:15 - 10:00 a.m. - Legislative and Judicial Update
- Dean Ridings, CEO, America’s Newspapers
- Danielle Coffey, President/CEO, News/Media Alliance
- Wyatt Emmerich, President, Emmerich Newspapers
- Francis Wick, Wick Communications
10:00 - 10:45 a.m. - Evolving News Consumption, Driving Traffic, and Diversifying Revenue Models
Explore the shifting landscape of news consumption and its impact on traffic and revenue in this insightful panel discussion. The session will cover the recent decline in search traffic caused by algorithm changes and the growth of AI-generated content. Strategies for adaptation will be highlighted, focusing on diversifying platforms, increasing video content, and boosting direct traffic. Additionally, the discussion will address the importance of rethinking key performance indicators and revenue models to remain competitive. Gain valuable insights and practical solutions for navigating these challenges effectively.
- Sara Willard, Partner GW Media Group, moderator
- Sky Dylan-Robbins, The Video Consortium
- David Woronoff, The Pilot
- Eric Myers, CPM Ventures
- Vince Johnson, Sumter Item
10:45 - 11:00 a.m. - Break with Sponsors
11:00 - 12:15 p.m. - Senior Leadership Idea Exchange
Connect with speakers from the conference and other newspaper executives in a fast-paced, high-energy wrap-up to the conference.
12:15 p.m. - Buffet Lunch
1:00 p.m. - Adjourn